As a member of the World Entrepreneurship Forum, our CEO, Fadi Sabbagha, joined 14 other co-authors, world- class economic leaders, in signing the book “Planet Entrepreneur” where Fadi contributed in writing chapter 10 “Social Media: The Game Changer” during this year’s World’s Entrepreneurship Forum.

We at Born Interactive celebrated the success our way. We grouped ourselves, arranged for the plan, bought the cake and surprise! Check the pictures. 

Published by the N°1 Business Publisher in the world, the American John Wiley & Sons, and written by members of the World Entrepreneurship Forum, the first global think tank fully dedicated to entrepreneurship, each chapter of the book focuses on different aspects of the challenges and opportunities currently being encountered and solved by entrepreneurs. The book also outlines how entrepreneurial ‘eco-systems’ can be developed by young and old to provide sustainable growth to benefit the whole planet. 

In Chapter 10 “Social Media: The Game Changer”, Fadi addresses the importance of Social media and digital interactivity in shaping today’s marketing game, and exposes ideas and suggestions on how to benefit from social media as a powerful tool to make the business closer to its customers and turn the brands social brands more humanized and in permanent interaction with their audiences. 

The book will soon be in Beirut, check the picture of the official book signing session during this year’s World Entrepreneurship Forum in Singapore.