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Digital Optimization
 
// Services / Digital Optimization

Digital Optimization

Setup, Drive and Optimize your Digital Presence

Establish the right digital strategy and gear up for growth. From defining the initial communication strategy till the tiniest details in its execution, Born Interactive will assist you and fuel your business growth. Born Interactive will work with you to setup your digital strategies, infrastructure, and operational processes in order to have a rigid online presence. Once the strategy and objectives are set, Born Interactive will work on:

  • User Experience / User Interfaces: Full UX/UI creation, adaptation and rollout strategy. Proper analytics implementation for proper tracking and continuous evolution….etc.

  • Development: Technical implementation, UI integration, customization, 3rd party integrations, ERP integrations…etc. Capacity Building: Training of operating staff (Marketing, Operations, Warehouse and Customer service). Development handover for in-house capacity building

  • Ongoing Support: Technical support and experience support based on ongoing interactions with customers and communication evolution

  • Performance: Full optimization for better ROI, to include automation, landing pages optimization, SEO, Social integration and more

Let's Talk

Backbone

  • Planning and Strategy

    Planning and Strategy

    Define your communication strategy, Commerce or lead generation strategy, merchandising, requirements definition, infrastructure design and planning, scaling strategy, promotional strategy, automation strategy, integration strategy, training and capacity building…etc.

  • Creative

    Creative

    Original creative concepts, landing pages development, campaign concepts and execution

  • Content

    Content

    Brand stories and content, Product content development (Master, attributes, translation, pictures)

  • Development and Support

    Development and Support

    High availability. Proven record

  • Media

    Media

    Media planning and execution, automated feeds, media integration, tracking setup, landing page optimization, automation, remarketing, influencers and retargeting strategy development

  • Technology

    Technology

    Choose the right technology to fuel growth, Skwid, EpiServer, Magento, Shopify, Woocommerce, Custom…etc.

  • Infrastructure

    Infrastructure

    Payment gateways, shipping providers, hosting, push communication, chat…etc.

Process

1. Exploration/Consultation

  • Objectives

  • Requirements

  • Infrastructure

  • Team

  • Content

  • Implementation

  • Launch Plan

3. Development

  • Features development

  • Integration

  • Full testing (Including penetration and load testing)

  • Beta launch

  • Public launch

5. Maintenance & Evolution

  • Ongoing Support and Maintenance

  • Reporting: Product performance, site performance, analytics, feeds performance

  • Recommendations and next steps

2. UX/UI

  • Wireframing Creative Concept

  • Templates and Screens

  • Adaptations

4. Managed Services

  • Push/Pull communication

  • Call center support

  • Automation

  • Chat bots

  • Voucher codes

  • Etc…

6.Omnichannel/Multichannel Commerce

  • Private sites

  • B2B sites

  • 3rd party commerce

  • Mobile

  • In-store

  • Etc…

Process

1. Exploration/Consultation

  • Objectives

  • Requirements

  • Infrastructure

  • Team

  • Content

  • Implementation

  • Launch Plan

2. UX/UI

  • Wireframing Creative Concept

  • Templates and Screens

  • Adaptations

3. Development

  • Features development

  • Integration

  • Full testing (Including penetration and load testing)

  • Beta launch

  • Public launch

4. Managed Services

  • Push/Pull communication

  • Call center support

  • Automation

  • Chat bots

  • Voucher codes

  • Etc…

5. Maintenance & Evolution

  • Ongoing Support and Maintenance

  • Reporting: Product performance, site performance, analytics, feeds performance

  • Recommendations and next steps

6.Omnichannel/Multichannel Commerce

  • Private sites

  • B2B sites

  • 3rd party commerce

  • Mobile

  • In-store

  • Etc…

Let's talk

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